The People Behind The Program


Aron Di Castro

Program Creator

Aron was born and raised in Rome and made Aliyah in 1998. He started his career at Unilever Israel, where he covered a range of sales and trade-marketing roles. In 2008 Aron joined Google Israel first group of business managers - There he focused on scaling digital marketing activities for Israeli companies and startups spanning B2B and B2C, managing several business departments.


In summer 2017 Aron relocated from Tel Aviv to the Silicon Valley in California where he now leads global business development and partnerships for Waze. He also serves on the board of South Peninsula Hebrew Day School.

Aron is married and a father of three.

He holds an MBA from Northwestern University and Tel Aviv University.